New ‘Brand Toolkit’ Offers Another Time-Saving Feature to Korniche Resellers

27,04,22 | News

by Michelle Hetherington

Made For Trade has developed a new online information centre to offer trade customers a ‘one stop shop’ for every Korniche resource, as part of its commitment to centrally-led product marketing and brand promotion.


As part of a longstanding drive of continuous improvement for the benefits and promotion of Korniche marketing for all its customers, Made For Trade is delighted to launch a new online ‘Brand Toolkit’ for 2022.

As the name always implies, Made For Trade’s significant investment each year in the brand exposure of its enviable Korniche range of products is always with a view to work for their trade suppliers, installers and resellers. The MFT team take care of the nationwide promotion and ensure all the possible tools are to hand – as well as sticking to the mantra of offering unbeatable service – meaning that customers can get on with the next step of project supply or fit.

The Brand Toolkit is designed to offer a one-stop resource centre for all trade customers to find everything to hand in an online directory that adds value and helps customers to develop sales. To help with the creation of websites, literature or social media use, a full set of professional images, Korniche logos and component photos or renderings are available. These cover everything from lifestyle shots targeting the aspirational consumer, to individual part details for the inquisitive professional – showcasing Made For Trade’s highly regarded engineering-led approach to fenestration design.

The imagery is supplemented by video content covering both Korniche brand animation and product promotion, whilst a full range of trade brochures and literature is available to download for all items. Of course, no toolkit would ever be complete without key documents alongside for the job in hand – in the case of this MFT online development that includes everything from quote forms and point of sale order sheets, to comprehensive and market-leading installation and surveying guides. As a result, users can be confident that just the one saved link will be needed and accessible from anywhere, or for any member of a staff team.

The new Brand Toolkit is the next step in the customer experience journey for Made For Trade, who reside at the disruptive forefront of glazing innovation for resellers and installers. The renowned Korniche products are all marketed on a significant scale in-house at MFT on behalf of trade customers in an approach designed to work for all concerned. As a result, Korniche products are requested by name, rather than an installer or supplier having to promote no-name offerings to often bewildered consumers.

The continual marketing and promotion for the benefit of trade customers and Brand Toolkit is supplemented by the recent addition of the Geo-Tool feature on the Korniche website, which actively points consumers towards a registered MFT partner to complete the transaction. Homeowners and project managers can find their nearest suppliers and installers with just a couple of clicks –  a game-changing feature that is free for all registered trade customers to join.

The online developments do of course go hand-in-hand seamlessly with MFT’s unrelenting investment in more traditional consumer marketing for product and brand awareness that ensures all Korniche items are advertised to homeowners undertaking projects. At the forefront of this has always been exhibitions and shows, where Made For Trade can always be found in action for the benefit of their trade customers, rather than retailing direct. Featuring impressive displays intended to allow consumers to identify each product’s USP and differentiate them from competitors, the events also bring about a welcome opportunity for discussions with on-hand design and development staff to offer installation advice to trade customers.

With more content to come for the Brand Toolkit and continual updates for new developments, this latest addition further reinforces Made For Trade’s mission to offer only the Best Products with the Best Service at the Best Prices. Such steps have allowed MFT to offer arguably the strongest sales platform in the UK glazing industry, and remain one step ahead in the support of its trade customers who take on the Korniche brand.

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