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We’re thrilled to announce that the MFT has picked up ‘Overall Best Marketing Campaign ‘– Joint Winner – Made for Trade for FIT Show 2023
The judges were unanimous in their decision that there should be two winners for the ‘Overall Best Marketing Campaign’, with Made for Trade alongside MACO taking home trophies for the top spot.
Made for Trade’s ‘FASTER2FIT’ campaign was cleverly executed to incorporate the launch of the new Korniche Flat Rooflight.
The brand was heavily involved in FIT Show’s new Installer Hub live demonstration feature and brought along its new brand ambassador, Mark Millar to maximise engagement.
Alongside its physical presence at the show, two members of the Made for Trade team completed a 202-mile charity bike ride from its headquarters in Billingham to the NEC, Birmingham raising over £22,000 for Cancer Research.
Marketing Manager, Ian Bousfield said: “The FASTER2FIT campaign was a true team effort, the messaging keyed in perfectly with the Korniche brand and product USPs, the efforts of Leigh Greenwood and Chris Wann taking on the challenging bike ride made this campaign possible alongside the support of the FIT Show team. The engagement and exposure achieved, better than we could have hoped for and the generosity shown by the industry simply outstanding, raising so much for Cancer Research UK”.
